The Audi R8 is the fastest production supercar Audi have ever created. It’s impressive statistics include 0 to 100km/h in 3.2 seconds, and a top speed of 330km/h.
It’s not easy to show just how fast the R8 is, but it’s made even more difficult with Australian advertising regulations preventing us from showcasing the full extent of its speed. The challenge was obvious: to sell a supercar without showing about speed.
So we didn’t.
The idea was simple: the user watches a video of the R8 racing 1km. During that time we track how many times they blink and the duration of each blink. Based on the car speed and all the blinks duration we will tell the user how many meters of the race they missed just by blinking.